There are major benefits to both designing and manufacturing traffic equipment in Australia. LDC Equipment were recently asked to supply vehicle mounted LED VMS Boards for Vic Roads, with a twist…the messages were to be in Chinese!

Our brief was to supply multiple Vehicle VMS Boards with custom designed software in Chinese, improving the safety of Chinese tourists along Victoria’s Great Ocean Road. “We need to ensure we’re Chinese friendly” says John Eren, Tourism Minister. Of the 570,000 Chinese visitors to Victoria last year, half of them visited the Great Ocean Road. Chinese tourists bring approximately $2bn to the Victorian economy, and this is expected to double in the next few years. With the state and federal governments spending $150m to make the Great Ocean Road safer, this new venture is expected to save lives and reduce the number of accidents. Mark Koliba of Vic Roads claims “it is an Australian first”.

All LED signs and software supplied to Vic Roads were designed and manufactured in our Queensland factory.